Building a brand is definitely a process. However, the ongoing effort is a long-term relationships with your customers. This can lead to increase in sales, more projects, word-of-mouth. Brand building is to generate awareness about your business using marketing strategies and campaigns with the goal of creating a unique product in the marketplace. There are some key steps to follow if you would like to have the right communication, the right product and the right launch in the market and, last but not least, success.
1. Determine your brand’s target audience.
The first step to build your brand is to determine the target audience: if it would be a niche brand, more for young clients or not, if you would like to build special products to satisfy specific needs in the market.
A very simple phrase to not be underestimated. “You can’t sell everything, to everyone”
Try to find out the specific audience is a key step to build a right communication and be in line 360° in every future steps of your brand, figure out detailed behaviours and lifestyle of your consumers.
2. Establish your Buyer Personas.
Who are your consumers? What are their habits?
Try to figure out the clients, to be more specific and detailed in the market.
3. Establish a brand mission statement.
What is your brand mission? In details, you build a clear expression of what your company is most passionate about. Focus on “Why” is so important to not give up on your reasons and every day to not to lose your passion, and your focus on the future on who you want to be in the market.
Business Plan is a document that summarizes the operational and financial objectives for your business, contains the budget and in and out operations. It is the road map to the success of your business.
Setting a budget is the most important step to focus on, split in a useful way the moneys gained, is the best goal for your company.
How could you be prepared and build up the entire process?
Our course “Start Up or Fashion” is focused on innovation, creativity and entrepreneurship, accompanying students through all phases of the entire process to create a creative and innovative Start Up operating in the fashion industry. From the generation of an idea to the research for the development of the project, from the business plan to branding and communication, from obtaining venture capital financing to the definition of strategic growth over time.
The Milano Fashion Institute course aims to provide the tools and knowledge necessary to understand, predict and support the phases and trends of fashion and is aimed at students and professionals, creative, who have the basic objective to develop the ability to understand the evolution of this complex sector, giving life and continuity over time to successful commercial activities.
For example, a specific area for this course is Entrepreneurship & Business Planning aimed at introducing participants to the issues related to the process of starting a new venture, and to introduce them in particular to the understanding of the main “building blocks” that are needed in order to create a Start Up and a realistic business planning process: from the identification of entrepreneurial opportunities, to the analysis of tools, strategy and positioning formulation, business model definition, financing definition and economic projections.
Another important part is the Fashion Law section that provides the legal preliminary framework and knowledge for setting up a new venture represents a crucial process to be combined with the business planning process. From the international framework, to the main legal issues related to the core processes.
If you would like to deepen these issues and to find more information about our course Start Up for Fashion, contact us here. Our consultants are always ready to give you all the information needed.
